Reasons to List with Us
We will provide concierge service to prepare and sell your home at the highest price, in the shortest period of time, with the least inconvenience to you.
Concierge Service
We have a variety of professionals from stagers, home organizers, stylists, handymen, and cleaners to prepare your home for sale.
Market Knowledge
With access to the best market reports, statistics and local intelligence, we have our fingers on the pulse of your most desired neighbourhoods and feel movements and shifts immediately.
Price Guidance
Your home will be priced competitively using our proven property evaluation process and our extensive knowledge of current market conditions to get the highest price possible.
Professional Marketing
We only use professional photography, videography, and floor plan companies to highlight your home. In addition we promote the property both in print and online marketing to cover all areas of the market.
Strong Negotiation Skills
We are constantly brokering deals in the communities we serve, so we will know exactly what’s current in terms of trends, pressures, and opportunities. We use this knowledge to develop a strong bargaining position so you achieve the best possible results at the negotiating table.
Proven Performance
As consistent award winners at Chestnut Park, we let our sales record speak for itself. We will strive to sell your home in the fewest number of days for the best possible price.
…There is nothing that Helen can’t problem solve, accomplish, facilitate, organize or market. When a service such as this is performed at the level of expertise that Helen offers there are really no words to describe the gratitude felt. Her professionalism, organization, intelligence, marketing, contacts, empathy, never-ending support, negotiation skills, knowledge of current real estate market fluctuations, social competence when dealing with buyers and agents paramount to the process of selling a home – she just has the whole package...
– Carly Werle
What We Do to Sell Your Home
In order to achieve optimal results with the sale of your home, there are two critical things to do correctly. First of all, establish the correct list price and second, prepare your home for sale with professional staging and decluttering. We will guide you seamlessly through both of those processes.
1. Comparative Market Analysis
We will help you reach a realistic and competitive listing price for your home based on similar homes. In order to sell your home in a timely manner at the optimal sale price, the listing price is critical. We provide a comprehensive comparative market analysis (CMA) and will sit down with you to discuss recent comparable sales in the area to establish the correct list price. An overpriced home leads to longer days on market, the potential to become stale on market, and actually sell below market value. The best time to sell a home is in the first two weeks on the market as that is when the property receives the most market exposure.
2. Provide a Comprehensive Marketing Timeline
Concurrently with discussing the best list price for your property, we provide an itemized timeline as to what preparations are required leading up to the day the home goes on market. Additionally, a second timeline is prepared, itemizing the marketing launch for the week(s) the property is on the market so the homeowners are well versed on both the preparation and property marketing.
3. Staging and Home Preparation
We work with professional stagers, stylists, and home organizers to launch your home for market including decluttering, furnishing, touch-ups, and minor repairs. A list will be provided of what is required and what the property owner’s responsibilities are and what our team will be responsible for.
4. Marketing and Promotion
- Professional photography, floorplans, and videography
- The property is featured on Chestnut Park agent tour in addition to an open house of all TRREB agents
- Installation of a “For Sale” sign in your yard
Online Advertising
- Social media paid advertising to promote listings
- Email blasts sent out to a large number of Toronto realtors showcasing the property and any open houses
- Spotlight “Featured Property” on Chestnut Park® channels and Helen Braithwaite real estate channels
- Online partnership advertising opportunities
- Provide exposure for your listing online via Globe and Mail
Print Advertising
- Prepare print advertising in relevant local print media including Globe and Mail
- “Just Listed” cards to the neighbourhood
Websites
There will be an extensive online listing presence on Realtor.ca (MLS), realestatewithstyle.ca, hbrealestate.ca, Chestnutpark.com, Christiesrealestate.com, and a variety of third party websites.
5. Follow-Up
We maintain close contact with you throughout the listing period and provide regular market updates. We consistently track all property showings by contacting showing agents for property feedback. The website traffic is also monitored and feedback is provided.
6. Offer Process and Purchase and Sale Agreement
Our job is ensuring all agents that showed the property are notified of any offer registered. We work as professionals to ensure any offer is presented to our seller and dealt with fairly and according to RECO guidelines. We review and explain all offers and negotiate the best possible deal for you. We thoroughly discuss with our clients the attributes of any or all offers and collaboratively decide the best strategy for our sellers in order to protect their best interests.
7. From Firm Sale to Closing
- Liaise with the seller’s lawyer to coordinate the closing of your property
- Present for any purchaser visits at the property
- Assist in providing a list of professional movers, packers, etc.
- Available for any questions or concerns that may arise during this time
We will act at all times with your best interest in mind, and comply with the Real Estate Council of Ontario Code of Ethics, the Ontario Real Estate Association, the Canadian Real Estate Association.